But keeping on top of your personal traits is only part of the story of managing your professional image, says Roberts. There are plenty of books telling you how to 'dress for success' and control your body language. 'It is only wise to add your voice in framing others' theories about who you are and what you can accomplish.' 'People are constantly observing your behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout your workplace,' she says.
As HBS professor Laura Morgan Roberts sees it, if you aren't managing your own professional image, others are.
